Sales team leader vs store team leader

The differences between sales team leaders and store team leaders can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sales team leader and a store team leader. Additionally, a sales team leader has an average salary of $51,578, which is higher than the $37,200 average annual salary of a store team leader.

The top three skills for a sales team leader include sales floor, product knowledge and customer service. The most important skills for a store team leader are logistics, customer satisfaction, and inventory control.

Sales team leader vs store team leader overview

	Sales Team Leader	Store Team Leader
Yearly salary	$51,578	$37,200
Hourly rate	$24.80	$17.88
Growth rate	4%	6%
Number of jobs	227,509	215,928
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 59%
Average age	43	43
Years of experience	6	6

What does a sales team leader do?

A sales team leader oversees the sales operations within a particular area, ensuring to reach goals within the allotted time. They are primarily responsible for setting goals, devising sales strategies, evaluating sales team performance, assigning tasks, and providing support and corrective measures should there be any concerns. Furthermore, as a team leader, it is essential to encourage the sales force, shape them into valuable members of the company, and implement all of the organization's regulations and policies.

What does a store team leader do?

A store team leader is responsible for monitoring the staff's performance, delegating tasks, and ensuring that the team provides the best customer service by responding to the customers' inquiries and concerns and resolving their complaints. Store team leaders assist with the development of marketing campaigns and promotional offers to sell goods and services to the customers, generating more revenues and increasing the business' profitability. They also evaluate sales reports, analyze market trends, and manage the team's productivity to achieve sales objectives.

Sales team leader vs store team leader salary

Sales team leaders and store team leaders have different pay scales, as shown below.

	Sales Team Leader	Store Team Leader
Average salary	$51,578	$37,200
Salary range	Between $35,000 And $73,000	Between $27,000 And $49,000
Highest paying City	Middletown, NJ	Colorado Springs, CO
Highest paying state	Rhode Island	Colorado
Best paying company	Idera	Price Chopper Supermarkets-Market 32
Best paying industry	Finance	Retail

Differences between sales team leader and store team leader education

There are a few differences between a sales team leader and a store team leader in terms of educational background:

	Sales Team Leader	Store Team Leader
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 59%
Most common major	Business	Business
Most common college	SUNY College of Technology at Delhi	SUNY College of Technology at Delhi

Sales team leader vs store team leader demographics

Here are the differences between sales team leaders' and store team leaders' demographics:

	Sales Team Leader	Store Team Leader
Average age	43	43
Gender ratio	Male, 60.4% Female, 39.6%	Male, 52.7% Female, 47.3%
Race ratio	Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.8% Asian, 6.9% White, 61.6% American Indian and Alaska Native, 0.7%	Black or African American, 8.7% Unknown, 4.7% Hispanic or Latino, 17.0% Asian, 7.0% White, 62.0% American Indian and Alaska Native, 0.7%
LGBT Percentage	9%	9%

Differences between sales team leader and store team leader duties and responsibilities

Sales team leader example responsibilities.

Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
Increase electronics sales and attainment goals on a quarterly basis, rank 4th in company in certain KPI.
Process cell phone contracts and sales through POS system while helping customers and using computer applications to complete transactions.
Facilitate developmental meetings and conversations with sales teams to discuss KPI and metrics like incremental sales and points of purchase.
Conduct PowerPoint training presentations for new and present members.
Open and closing the store, including counting cash, opening and closing POS's and creating staff assignments.

Store team leader example responsibilities.

Manage POS, payroll and scheduling systems to control store expenses and manage resources.
Assist store leadership in effectively leading, managing and developing store and/or department operations and associates to maximize sales and profitability.
Conduct monthly audits to ensure OSHA compliance.
Complete OSHA work injury forms and logs.
Place groceries in bags after the cashier scans the items.
Utilize 10 key and math skills to enter inventory into counting equipment.

Sales team leader vs store team leader skills

Common sales team leader skills

Sales Floor, 22%
Product Knowledge, 14%
Customer Service, 10%
Customer Satisfaction, 6%
Exceptional Client, 5%
KPI, 4%

Common store team leader skills

Logistics, 15%
Customer Satisfaction, 12%
Inventory Control, 11%
Store Leadership, 11%
Sales Floor, 6%
Develop Team, 4%

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Sales Team Leader
Sales Team Leader vs Store Team Leader

Updated January 8, 2025

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