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The differences between search marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a search marketing manager and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $80,550 average annual salary of a search marketing manager.
The top three skills for a search marketing manager include paid search, digital marketing and google analytics. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Search Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $80,550 | $94,094 |
| Hourly rate | $38.73 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,369 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A search marketing manager is typically in charge of utilizing web search engines for marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include developing strategies to identify the best practices to optimize search marketing procedures, managing the budgets and schedules, assessing the performance of the workforce, and monitoring the progress of all operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a search marketing manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Search marketing managers and assistant marketing managers have different pay scales, as shown below.
| Search Marketing Manager | Assistant Marketing Manager | |
| Average salary | $80,550 | $94,094 |
| Salary range | Between $56,000 And $113,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | California | Virginia |
| Best paying company | Instacart | General Motors |
| Best paying industry | Internet | Finance |
There are a few differences between a search marketing manager and an assistant marketing manager in terms of educational background:
| Search Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing managers' and assistant marketing managers' demographics:
| Search Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.7% Female, 33.3% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |