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The differences between search marketing managers and category managers, marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a search marketing manager and a category manager, marketing. Additionally, a category manager, marketing has an average salary of $104,562, which is higher than the $80,550 average annual salary of a search marketing manager.
The top three skills for a search marketing manager include paid search, digital marketing and google analytics. The most important skills for a category manager, marketing are digital marketing, project management, and strategic sourcing.
| Search Marketing Manager | Category Manager, Marketing | |
| Yearly salary | $80,550 | $104,562 |
| Hourly rate | $38.73 | $50.27 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,369 | 112,118 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A search marketing manager is typically in charge of utilizing web search engines for marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include developing strategies to identify the best practices to optimize search marketing procedures, managing the budgets and schedules, assessing the performance of the workforce, and monitoring the progress of all operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a search marketing manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A category manager of marketing typically works at retail establishments where they are in charge of managing a particular category of products such as clothing, household supplies, electronics, etc. Among their responsibilities include setting sales and marketing objectives, managing marketing teams, gathering and analyzing data to determine product line ups, coordinating staff, overseeing the inventory of supplies, and participate in creating marketing materials. Moreover, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
Search marketing managers and category managers, marketing have different pay scales, as shown below.
| Search Marketing Manager | Category Manager, Marketing | |
| Average salary | $80,550 | $104,562 |
| Salary range | Between $56,000 And $113,000 | Between $79,000 And $138,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | California | - |
| Best paying company | Instacart | - |
| Best paying industry | Internet | - |
There are a few differences between a search marketing manager and a category manager, marketing in terms of educational background:
| Search Marketing Manager | Category Manager, Marketing | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing managers' and category managers, marketing' demographics:
| Search Marketing Manager | Category Manager, Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.7% Female, 33.3% | Male, 61.0% Female, 39.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |