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The differences between search marketing managers and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a search marketing manager, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a search marketing manager has an average salary of $80,550, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a search marketing manager include paid search, digital marketing and google analytics. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Search Marketing Manager | Digital Marketing Specialist | |
| Yearly salary | $80,550 | $60,359 |
| Hourly rate | $38.73 | $29.02 |
| Growth rate | 10% | 19% |
| Number of jobs | 123,369 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A search marketing manager is typically in charge of utilizing web search engines for marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include developing strategies to identify the best practices to optimize search marketing procedures, managing the budgets and schedules, assessing the performance of the workforce, and monitoring the progress of all operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a search marketing manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Search marketing managers and digital marketing specialists have different pay scales, as shown below.
| Search Marketing Manager | Digital Marketing Specialist | |
| Average salary | $80,550 | $60,359 |
| Salary range | Between $56,000 And $113,000 | Between $44,000 And $81,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Instacart | Meta |
| Best paying industry | Internet | Finance |
There are a few differences between a search marketing manager and a digital marketing specialist in terms of educational background:
| Search Marketing Manager | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing managers' and digital marketing specialists' demographics:
| Search Marketing Manager | Digital Marketing Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 66.7% Female, 33.3% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |