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The differences between search marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a search marketing manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $80,550 average annual salary of a search marketing manager.
The top three skills for a search marketing manager include paid search, digital marketing and google analytics. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Search Marketing Manager | Marketing Manager | |
| Yearly salary | $80,550 | $104,550 |
| Hourly rate | $38.73 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,369 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A search marketing manager is typically in charge of utilizing web search engines for marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include developing strategies to identify the best practices to optimize search marketing procedures, managing the budgets and schedules, assessing the performance of the workforce, and monitoring the progress of all operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a search marketing manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Search marketing managers and marketing managers have different pay scales, as shown below.
| Search Marketing Manager | Marketing Manager | |
| Average salary | $80,550 | $104,550 |
| Salary range | Between $56,000 And $113,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Instacart | Meta |
| Best paying industry | Internet | Technology |
There are a few differences between a search marketing manager and a marketing manager in terms of educational background:
| Search Marketing Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing managers' and marketing managers' demographics:
| Search Marketing Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.7% Female, 33.3% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |