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The differences between search marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a search marketing manager and a marketing manager/project manager. Additionally, a search marketing manager has an average salary of $80,550, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a search marketing manager include paid search, digital marketing and google analytics. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Search Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $80,550 | $78,368 |
| Hourly rate | $38.73 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,369 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A search marketing manager is typically in charge of utilizing web search engines for marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include developing strategies to identify the best practices to optimize search marketing procedures, managing the budgets and schedules, assessing the performance of the workforce, and monitoring the progress of all operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a search marketing manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Search marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Search Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $80,550 | $78,368 |
| Salary range | Between $56,000 And $113,000 | Between $56,000 And $109,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Instacart | Meta |
| Best paying industry | Internet | Technology |
There are a few differences between a search marketing manager and a marketing manager/project manager in terms of educational background:
| Search Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing managers' and marketing manager/project managers' demographics:
| Search Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.7% Female, 33.3% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |