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The differences between search marketing managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a search marketing manager and a marketing supervisor. Additionally, a search marketing manager has an average salary of $80,550, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a search marketing manager include paid search, digital marketing and google analytics. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Search Marketing Manager | Marketing Supervisor | |
| Yearly salary | $80,550 | $64,304 |
| Hourly rate | $38.73 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 123,369 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A search marketing manager is typically in charge of utilizing web search engines for marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include developing strategies to identify the best practices to optimize search marketing procedures, managing the budgets and schedules, assessing the performance of the workforce, and monitoring the progress of all operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a search marketing manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Search marketing managers and marketing supervisors have different pay scales, as shown below.
| Search Marketing Manager | Marketing Supervisor | |
| Average salary | $80,550 | $64,304 |
| Salary range | Between $56,000 And $113,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | California | New York |
| Best paying company | Instacart | Halliburton |
| Best paying industry | Internet | Retail |
There are a few differences between a search marketing manager and a marketing supervisor in terms of educational background:
| Search Marketing Manager | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing managers' and marketing supervisors' demographics:
| Search Marketing Manager | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.7% Female, 33.3% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |