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The differences between sem specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sem specialist and a marketing & sales specialist. Additionally, a sem specialist has an average salary of $61,808, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a sem specialist include digital marketing, paid search and google analytics. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| SEM Specialist | Marketing & Sales Specialist | |
| Yearly salary | $61,808 | $54,214 |
| Hourly rate | $29.72 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 16,944 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An SEM specialist is in charge of understanding search engine rankings and optimizing the company's website to bring traffic to it via both organic as well paid search engine methods. To become an SEM specialist, you need to know how to do data analysis around the web and combine all the elements of online marketing, social marketing, and marketing analytics to create a strategy for the company's website.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Sem specialists and marketing & sales specialists have different pay scales, as shown below.
| SEM Specialist | Marketing & Sales Specialist | |
| Average salary | $61,808 | $54,214 |
| Salary range | Between $46,000 And $81,000 | Between $37,000 And $78,000 |
| Highest paying City | Seattle, WA | Renton, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Expedia Group | McKinsey & Company Inc |
| Best paying industry | Finance | Telecommunication |
There are a few differences between a sem specialist and a marketing & sales specialist in terms of educational background:
| SEM Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sem specialists' and marketing & sales specialists' demographics:
| SEM Specialist | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 63.2% Female, 36.8% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.5% Asian, 14.1% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |