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The differences between sem specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sem specialist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $61,808 average annual salary of a sem specialist.
The top three skills for a sem specialist include digital marketing, paid search and google analytics. The most important skills for a product specialist are customer service, product knowledge, and sales floor.
| SEM Specialist | Product Specialist | |
| Yearly salary | $61,808 | $85,932 |
| Hourly rate | $29.72 | $41.31 |
| Growth rate | 19% | 19% |
| Number of jobs | 16,944 | 103,863 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An SEM specialist is in charge of understanding search engine rankings and optimizing the company's website to bring traffic to it via both organic as well paid search engine methods. To become an SEM specialist, you need to know how to do data analysis around the web and combine all the elements of online marketing, social marketing, and marketing analytics to create a strategy for the company's website.
A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.
Sem specialists and product specialists have different pay scales, as shown below.
| SEM Specialist | Product Specialist | |
| Average salary | $61,808 | $85,932 |
| Salary range | Between $46,000 And $81,000 | Between $56,000 And $130,000 |
| Highest paying City | Seattle, WA | San Bruno, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Expedia Group | ByteDance |
| Best paying industry | Finance | Technology |
There are a few differences between a sem specialist and a product specialist in terms of educational background:
| SEM Specialist | Product Specialist | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 64% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sem specialists' and product specialists' demographics:
| SEM Specialist | Product Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 63.2% Female, 36.8% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.5% Asian, 14.1% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |