Senior category manager vs regional marketing manager

Differences between senior category manager and regional marketing manager duties and responsibilities

Senior category manager example responsibilities.

• Manage relationships, budgets and invoicing for multiple vendors, including the SEM & DR agency and strategic partners.
• Lead a marketing team responsible for strategic planning and implementation of B2B and B2C marketing initiatives to achieve business goals.
• Project manage large work streams incorporating data and technology to support all business analytics used across the organization.
• Coordinate with SOX compliance team and internal & external auditors.
• Review SOX documentation, including VISIO process flow diagrams to ensure accuracy.
• Execute RFP process, price negotiation, business award, capacity and supply assurance.
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Regional marketing manager example responsibilities.

• Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
• Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
• Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
• Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
• Develop promotions which heighten brand awareness and maximize ROI.
• Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
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