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Senior director, product management vs director, product marketing

The differences between senior directors, product management and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, product management and a director, product marketing. Additionally, a senior director, product management has an average salary of $169,685, which is higher than the $141,699 average annual salary of a director, product marketing.

The top three skills for a senior director, product management include product management, SR and product strategy. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Senior director, product management vs director, product marketing overview

Senior Director, Product ManagementDirector, Product Marketing
Yearly salary$169,685$141,699
Hourly rate$81.58$68.12
Growth rate10%10%
Number of jobs173,327173,038
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a senior director, product management do?

A senior director of product management's role is to direct and oversee the product development operations in an organization, ensuring that all procedures adhere to the vision, mission, and goals of the company. Their responsibilities revolve around creating roadmaps and guidelines, coordinating with different departments to gather relevant data, setting budgets and objectives, devising strategies and finding new opportunities, and monitoring sales while putting customer feedback into consideration. Furthermore, as a senior director, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Senior director, product management vs director, product marketing salary

Senior directors, product management and directors, product marketing have different pay scales, as shown below.

Senior Director, Product ManagementDirector, Product Marketing
Average salary$169,685$141,699
Salary rangeBetween $123,000 And $233,000Between $97,000 And $205,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyeBayMeta
Best paying industryMediaTechnology

Differences between senior director, product management and director, product marketing education

There are a few differences between a senior director, product management and a director, product marketing in terms of educational background:

Senior Director, Product ManagementDirector, Product Marketing
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior director, product management vs director, product marketing demographics

Here are the differences between senior directors, product management' and directors, product marketing' demographics:

Senior Director, Product ManagementDirector, Product Marketing
Average age3939
Gender ratioMale, 80.5% Female, 19.5%Male, 74.7% Female, 25.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior director, product management and director, product marketing duties and responsibilities

Senior director, product management example responsibilities.

  • Lead redesign on the UI and navigation.
  • Develop and manage client email campaigns, PPC management, SEO, and affiliate marketing.
  • Create and lead internal education program with goal of reducing time spend on development and QA testing.
  • Conduct integration, technology and programmer partner contract negotiations, manage both internal and external resources for product UI development.
  • Define vision for next generation cloud and SaaS platform to capitalize on market opportunity and provide platform to re-invent existing product.
  • Implement initiatives tracking, reporting and monitoring KPIs.
  • Show more

Director, product marketing example responsibilities.

  • Hire and manage product owners and scrum masters.
  • Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
  • Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
  • Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Show more

Senior director, product management vs director, product marketing skills

Common senior director, product management skills
  • Product Management, 12%
  • SR, 7%
  • Product Strategy, 6%
  • Market Research, 6%
  • Analytics, 6%
  • ROI, 5%
Common director, product marketing skills
  • Product Management, 8%
  • Digital Marketing, 7%
  • Market Research, 6%
  • Market Trends, 5%
  • Cloud, 4%
  • Product Line, 4%

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