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Senior director, product management vs senior product marketing manager

The differences between senior directors, product management and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, product management and a senior product marketing manager. Additionally, a senior director, product management has an average salary of $169,685, which is higher than the $128,471 average annual salary of a senior product marketing manager.

The top three skills for a senior director, product management include product management, SR and product strategy. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.

Senior director, product management vs senior product marketing manager overview

Senior Director, Product ManagementSenior Product Marketing Manager
Yearly salary$169,685$128,471
Hourly rate$81.58$61.76
Growth rate10%10%
Number of jobs173,327168,205
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a senior director, product management do?

A senior director of product management's role is to direct and oversee the product development operations in an organization, ensuring that all procedures adhere to the vision, mission, and goals of the company. Their responsibilities revolve around creating roadmaps and guidelines, coordinating with different departments to gather relevant data, setting budgets and objectives, devising strategies and finding new opportunities, and monitoring sales while putting customer feedback into consideration. Furthermore, as a senior director, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

What does a senior product marketing manager do?

A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

Senior director, product management vs senior product marketing manager salary

Senior directors, product management and senior product marketing managers have different pay scales, as shown below.

Senior Director, Product ManagementSenior Product Marketing Manager
Average salary$169,685$128,471
Salary rangeBetween $123,000 And $233,000Between $97,000 And $168,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyeBayRoku
Best paying industryMediaTechnology

Differences between senior director, product management and senior product marketing manager education

There are a few differences between a senior director, product management and a senior product marketing manager in terms of educational background:

Senior Director, Product ManagementSenior Product Marketing Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior director, product management vs senior product marketing manager demographics

Here are the differences between senior directors, product management' and senior product marketing managers' demographics:

Senior Director, Product ManagementSenior Product Marketing Manager
Average age3939
Gender ratioMale, 80.5% Female, 19.5%Male, 63.7% Female, 36.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior director, product management and senior product marketing manager duties and responsibilities

Senior director, product management example responsibilities.

  • Lead redesign on the UI and navigation.
  • Develop and manage client email campaigns, PPC management, SEO, and affiliate marketing.
  • Create and lead internal education program with goal of reducing time spend on development and QA testing.
  • Conduct integration, technology and programmer partner contract negotiations, manage both internal and external resources for product UI development.
  • Define vision for next generation cloud and SaaS platform to capitalize on market opportunity and provide platform to re-invent existing product.
  • Implement initiatives tracking, reporting and monitoring KPIs.
  • Show more

Senior product marketing manager example responsibilities.

  • Coordinate and manage all aspects of GTM strategy with partners.
  • Lead VOC, KOL development for domestic and international market segments.
  • Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
  • Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
  • Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Show more

Senior director, product management vs senior product marketing manager skills

Common senior director, product management skills
  • Product Management, 12%
  • SR, 7%
  • Product Strategy, 6%
  • Market Research, 6%
  • Analytics, 6%
  • ROI, 5%
Common senior product marketing manager skills
  • Digital Marketing, 11%
  • Product Management, 8%
  • Cloud, 5%
  • Market Research, 4%
  • Integrated Marketing, 4%
  • Go-To-Market Strategy, 3%

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