Senior group manager vs brand manager

The differences between senior group managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior group manager and a brand manager. Additionally, a senior group manager has an average salary of $125,188, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a senior group manager include risk management, SR and project management. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Senior group manager vs brand manager overview

	Senior Group Manager	Brand Manager
Yearly salary	$125,188	$97,789
Hourly rate	$60.19	$47.01
Growth rate	10%	10%
Number of jobs	135,804	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a senior group manager do?

A senior group manager's role is to spearhead and oversee group operations, ensuring everything runs smoothly and efficiently. They are in charge of setting objectives and guidelines, establishing schedules, managing groups, delegating responsibilities among staff, and reviewing reports from different teams, addressing issues and concerns should there be any. There are also instances when they must produce regular reports, liaise with external parties, and conduct assessments. Moreover, as a senior group manager, they lead and encourage teams to reach goals, all while working together with junior managers in implementing company policies and regulations.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Senior group manager vs brand manager salary

Senior group managers and brand managers have different pay scales, as shown below.

	Senior Group Manager	Brand Manager
Average salary	$125,188	$97,789
Salary range	Between $86,000 And $181,000	Between $72,000 And $131,000
Highest paying City	Albany, NY	Parsippany-Troy Hills, NJ
Highest paying state	Oregon	Rhode Island
Best paying company	Citi	Meta
Best paying industry	Finance	Manufacturing

Differences between senior group manager and brand manager education

There are a few differences between a senior group manager and a brand manager in terms of educational background:

	Senior Group Manager	Brand Manager
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior group manager vs brand manager demographics

Here are the differences between senior group managers' and brand managers' demographics:

	Senior Group Manager	Brand Manager
Average age	39	39
Gender ratio	Male, 65.1% Female, 34.9%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior group manager and brand manager duties and responsibilities

Senior group manager example responsibilities.

Perform ongoing infrastructure evaluations, Q.A., manage and identify life cycle replacement of critical assets, budget preparation and administration.
Implement a web portal to enable customer self-service.o manage, programme and maintain new CRM system enhancing technician and management visibility.
Deliver a SharePoint solution for support teams that reduce their service issue response time and improve customer service.
Implement Sarbanes-Oxley including all financial controls, documentation and testing.
Review standard rate changes and inventory reconciliations to ensure proper inventory valuation.
Review all reconciliations for accuracy and maintain a monthly accounting book for auditors.

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Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

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Senior group manager vs brand manager skills

Common senior group manager skills

Risk Management, 10%
SR, 8%
Project Management, 8%
Portfolio, 7%
Strategic Direction, 4%
Securities, 4%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

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Updated January 8, 2025

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