Post job

Senior group manager vs senior manager of marketing

The differences between senior group managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior group manager and a senior manager of marketing. Additionally, a senior group manager has an average salary of $125,188, which is higher than the $118,350 average annual salary of a senior manager of marketing.

The top three skills for a senior group manager include risk management, SR and project management. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Senior group manager vs senior manager of marketing overview

Senior Group ManagerSenior Manager Of Marketing
Yearly salary$125,188$118,350
Hourly rate$60.19$56.90
Growth rate10%10%
Number of jobs135,804109,064
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 76%
Average age3939
Years of experience1010

What does a senior group manager do?

A senior group manager's role is to spearhead and oversee group operations, ensuring everything runs smoothly and efficiently. They are in charge of setting objectives and guidelines, establishing schedules, managing groups, delegating responsibilities among staff, and reviewing reports from different teams, addressing issues and concerns should there be any. There are also instances when they must produce regular reports, liaise with external parties, and conduct assessments. Moreover, as a senior group manager, they lead and encourage teams to reach goals, all while working together with junior managers in implementing company policies and regulations.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Senior group manager vs senior manager of marketing salary

Senior group managers and senior managers of marketing have different pay scales, as shown below.

Senior Group ManagerSenior Manager Of Marketing
Average salary$125,188$118,350
Salary rangeBetween $86,000 And $181,000Between $92,000 And $151,000
Highest paying CityAlbany, NYSan Francisco, CA
Highest paying stateOregonCalifornia
Best paying companyCitiRoku
Best paying industryFinanceTechnology

Differences between senior group manager and senior manager of marketing education

There are a few differences between a senior group manager and a senior manager of marketing in terms of educational background:

Senior Group ManagerSenior Manager Of Marketing
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 76%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior group manager vs senior manager of marketing demographics

Here are the differences between senior group managers' and senior managers of marketing' demographics:

Senior Group ManagerSenior Manager Of Marketing
Average age3939
Gender ratioMale, 65.1% Female, 34.9%Male, 49.2% Female, 50.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior group manager and senior manager of marketing duties and responsibilities

Senior group manager example responsibilities.

  • Perform ongoing infrastructure evaluations, Q.A., manage and identify life cycle replacement of critical assets, budget preparation and administration.
  • Implement a web portal to enable customer self-service.o manage, programme and maintain new CRM system enhancing technician and management visibility.
  • Deliver a SharePoint solution for support teams that reduce their service issue response time and improve customer service.
  • Implement Sarbanes-Oxley including all financial controls, documentation and testing.
  • Review standard rate changes and inventory reconciliations to ensure proper inventory valuation.
  • Review all reconciliations for accuracy and maintain a monthly accounting book for auditors.
  • Show more

Senior manager of marketing example responsibilities.

  • Manage internal POS inventories to ensure accuracy of items receive and stock levels.
  • Recruit by Sr. VP to manage all marketing aspects of a major output product.
  • Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
  • Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
  • Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
  • Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.
  • Show more

Senior group manager vs senior manager of marketing skills

Common senior group manager skills
  • Risk Management, 10%
  • SR, 8%
  • Project Management, 8%
  • Portfolio, 7%
  • Strategic Direction, 4%
  • Securities, 4%
Common senior manager of marketing skills
  • Digital Marketing, 15%
  • Marketing Campaigns, 5%
  • Integrated Marketing, 5%
  • Project Management, 4%
  • SR, 3%
  • CRM, 3%

Browse executive management jobs