Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between senior group managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior group manager and a senior manager of marketing. Additionally, a senior group manager has an average salary of $125,188, which is higher than the $118,350 average annual salary of a senior manager of marketing.
The top three skills for a senior group manager include risk management, SR and project management. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Senior Group Manager | Senior Manager Of Marketing | |
| Yearly salary | $125,188 | $118,350 |
| Hourly rate | $60.19 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 135,804 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior group manager's role is to spearhead and oversee group operations, ensuring everything runs smoothly and efficiently. They are in charge of setting objectives and guidelines, establishing schedules, managing groups, delegating responsibilities among staff, and reviewing reports from different teams, addressing issues and concerns should there be any. There are also instances when they must produce regular reports, liaise with external parties, and conduct assessments. Moreover, as a senior group manager, they lead and encourage teams to reach goals, all while working together with junior managers in implementing company policies and regulations.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Senior group managers and senior managers of marketing have different pay scales, as shown below.
| Senior Group Manager | Senior Manager Of Marketing | |
| Average salary | $125,188 | $118,350 |
| Salary range | Between $86,000 And $181,000 | Between $92,000 And $151,000 |
| Highest paying City | Albany, NY | San Francisco, CA |
| Highest paying state | Oregon | California |
| Best paying company | Citi | Roku |
| Best paying industry | Finance | Technology |
There are a few differences between a senior group manager and a senior manager of marketing in terms of educational background:
| Senior Group Manager | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior group managers' and senior managers of marketing' demographics:
| Senior Group Manager | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.1% Female, 34.9% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |