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The differences between senior marketing analysts and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing analyst, becoming an assistant marketing manager takes usually requires 8-10 years. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $83,321 average annual salary of a senior marketing analyst.
The top three skills for a senior marketing analyst include tableau, digital marketing and SQL. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Senior Marketing Analyst | Assistant Marketing Manager | |
| Yearly salary | $83,321 | $94,094 |
| Hourly rate | $40.06 | $45.24 |
| Growth rate | 19% | 10% |
| Number of jobs | 110,012 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Senior marketing analysts and assistant marketing managers have different pay scales, as shown below.
| Senior Marketing Analyst | Assistant Marketing Manager | |
| Average salary | $83,321 | $94,094 |
| Salary range | Between $63,000 And $109,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | Washington | Virginia |
| Best paying company | Credit Karma | General Motors |
| Best paying industry | Finance | Finance |
There are a few differences between a senior marketing analyst and an assistant marketing manager in terms of educational background:
| Senior Marketing Analyst | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing analysts' and assistant marketing managers' demographics:
| Senior Marketing Analyst | Assistant Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 51.7% Female, 48.3% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |