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The differences between senior marketing analysts and marketing analytics managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing analyst, becoming a marketing analytics manager takes usually requires 8-10 years. Additionally, a marketing analytics manager has an average salary of $109,994, which is higher than the $83,321 average annual salary of a senior marketing analyst.
The top three skills for a senior marketing analyst include tableau, digital marketing and SQL. The most important skills for a marketing analytics manager are digital marketing, marketing analytics, and tableau.
| Senior Marketing Analyst | Marketing Analytics Manager | |
| Yearly salary | $83,321 | $109,994 |
| Hourly rate | $40.06 | $52.88 |
| Growth rate | 19% | 10% |
| Number of jobs | 110,012 | 125,458 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 68% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
A marketing analytics manager is responsible for analyzing the effectiveness of marketing campaigns based on performance indicators, following the market trends statistics to develop strategic procedures to improve the company's brand image. Marketing analytics managers identify business opportunities through researching current customer demands to boost revenues and increase the business' profitability. They also develop cost-reduction techniques, negotiating with trusted suppliers and third-party vendors with high-quality resources and materials for production. A marketing analytics manager must have excellent communication and organizational skills, especially on monitoring sales data and implementing techniques to maximize productivity and efficiency of staff.
Senior marketing analysts and marketing analytics managers have different pay scales, as shown below.
| Senior Marketing Analyst | Marketing Analytics Manager | |
| Average salary | $83,321 | $109,994 |
| Salary range | Between $63,000 And $109,000 | Between $82,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Credit Karma | Meta |
| Best paying industry | Finance | Pharmaceutical |
There are a few differences between a senior marketing analyst and a marketing analytics manager in terms of educational background:
| Senior Marketing Analyst | Marketing Analytics Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing analysts' and marketing analytics managers' demographics:
| Senior Marketing Analyst | Marketing Analytics Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 51.7% Female, 48.3% | Male, 59.9% Female, 40.1% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |