Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between senior marketing analysts and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing analyst, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $83,321 average annual salary of a senior marketing analyst.
The top three skills for a senior marketing analyst include tableau, digital marketing and SQL. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Senior Marketing Analyst | Marketing Manager | |
| Yearly salary | $83,321 | $104,550 |
| Hourly rate | $40.06 | $50.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 110,012 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Senior marketing analysts and marketing managers have different pay scales, as shown below.
| Senior Marketing Analyst | Marketing Manager | |
| Average salary | $83,321 | $104,550 |
| Salary range | Between $63,000 And $109,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Credit Karma | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a senior marketing analyst and a marketing manager in terms of educational background:
| Senior Marketing Analyst | Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing analysts' and marketing managers' demographics:
| Senior Marketing Analyst | Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 51.7% Female, 48.3% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |