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The differences between senior marketing analysts and product analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing analyst, becoming a product analyst takes usually requires 2-4 years. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $79,316 average annual salary of a product analyst.
The top three skills for a senior marketing analyst include tableau, digital marketing and SQL. The most important skills for a product analyst are tableau, data analysis, and product management.
| Senior Marketing Analyst | Product Analyst | |
| Yearly salary | $83,321 | $79,316 |
| Hourly rate | $40.06 | $38.13 |
| Growth rate | 19% | 11% |
| Number of jobs | 110,012 | 176,369 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
A product analyst job utilizes data analysis software and notates trends in market research. Primarily, analysts project the costs of product development and marketing. They think of the possibilities for profit and sales and monitor the performance of products on the market to come up with a better product. Their responsibilities include company product evaluation, product understanding, and product rating reviews. Familiarity with Microsoft Office Suite, strong communication skills, and proficiency in database software is necessary for this job.
Senior marketing analysts and product analysts have different pay scales, as shown below.
| Senior Marketing Analyst | Product Analyst | |
| Average salary | $83,321 | $79,316 |
| Salary range | Between $63,000 And $109,000 | Between $56,000 And $111,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Credit Karma | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a senior marketing analyst and a product analyst in terms of educational background:
| Senior Marketing Analyst | Product Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing analysts' and product analysts' demographics:
| Senior Marketing Analyst | Product Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 51.7% Female, 48.3% | Male, 53.2% Female, 46.8% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 7.6% Unknown, 4.5% Hispanic or Latino, 8.5% Asian, 14.6% White, 64.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |