Senior marketing analyst vs senior director of marketing

The differences between senior marketing analysts and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing analyst, becoming a senior director of marketing takes usually requires 8-10 years. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $83,321 average annual salary of a senior marketing analyst.

The top three skills for a senior marketing analyst include tableau, digital marketing and SQL. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Senior marketing analyst vs senior director of marketing overview

	Senior Marketing Analyst	Senior Director Of Marketing
Yearly salary	$83,321	$159,916
Hourly rate	$40.06	$76.88
Growth rate	19%	10%
Number of jobs	110,012	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Average age	37	39
Years of experience	6	10

What does a senior marketing analyst do?

A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Senior marketing analyst vs senior director of marketing salary

Senior marketing analysts and senior directors of marketing have different pay scales, as shown below.

	Senior Marketing Analyst	Senior Director Of Marketing
Average salary	$83,321	$159,916
Salary range	Between $63,000 And $109,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Credit Karma	Washington Prime Group
Best paying industry	Finance	Media

Differences between senior marketing analyst and senior director of marketing education

There are a few differences between a senior marketing analyst and a senior director of marketing in terms of educational background:

	Senior Marketing Analyst	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior marketing analyst vs senior director of marketing demographics

Here are the differences between senior marketing analysts' and senior directors of marketing' demographics:

	Senior Marketing Analyst	Senior Director Of Marketing
Average age	37	39
Gender ratio	Male, 51.7% Female, 48.3%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior marketing analyst and senior director of marketing duties and responsibilities

Senior marketing analyst example responsibilities.

Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
Discover a need for new SEO optimize support pages.
Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Senior marketing analyst vs senior director of marketing skills

Common senior marketing analyst skills

Tableau, 10%
Digital Marketing, 9%
SQL, 8%
Visualization, 8%
Data Analysis, 6%
PowerPoint, 5%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Senior Marketing Analyst vs Senior Director Of Marketing

Updated January 8, 2025

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