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The differences between senior marketing coordinators and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing coordinator, becoming a head of marketing takes usually requires 8-10 years. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $65,893 average annual salary of a senior marketing coordinator.
The top three skills for a senior marketing coordinator include powerpoint, google analytics and SEO. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Senior Marketing Coordinator | Head Of Marketing | |
| Yearly salary | $65,893 | $137,829 |
| Hourly rate | $31.68 | $66.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 83,804 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 69% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Senior Marketing Coordinators are junior-level employees in the company's marketing department. They help create marketing campaigns and other related marketing collaterals. They are assigned to coordinate between different departments that the marketing team may liaise with. Such departments may include finance, communication, sales, and creatives. They foster smooth and clear communication among these different departments to ensure that marketing deliverables are provided on time. Senior Marketing Coordinators also provide valuable input in marketing campaigns. As such, they are expected to understand the needs of the target market and the type of messaging that appeals to them most.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Senior marketing coordinators and heads of marketing have different pay scales, as shown below.
| Senior Marketing Coordinator | Head Of Marketing | |
| Average salary | $65,893 | $137,829 |
| Salary range | Between $52,000 And $82,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Apple | Meta |
| Best paying industry | Finance | Media |
There are a few differences between a senior marketing coordinator and a head of marketing in terms of educational background:
| Senior Marketing Coordinator | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing coordinators' and heads of marketing' demographics:
| Senior Marketing Coordinator | Head Of Marketing | |
| Average age | 37 | 39 |
| Gender ratio | Male, 23.9% Female, 76.1% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.4% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |