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The differences between senior marketing coordinators and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing coordinator, becoming a marketing account executive takes usually requires 8-10 years. Additionally, a senior marketing coordinator has an average salary of $65,893, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for a senior marketing coordinator include powerpoint, google analytics and SEO. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.
| Senior Marketing Coordinator | Marketing Account Executive | |
| Yearly salary | $65,893 | $52,986 |
| Hourly rate | $31.68 | $25.47 |
| Growth rate | 19% | 10% |
| Number of jobs | 83,804 | 188,195 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Senior Marketing Coordinators are junior-level employees in the company's marketing department. They help create marketing campaigns and other related marketing collaterals. They are assigned to coordinate between different departments that the marketing team may liaise with. Such departments may include finance, communication, sales, and creatives. They foster smooth and clear communication among these different departments to ensure that marketing deliverables are provided on time. Senior Marketing Coordinators also provide valuable input in marketing campaigns. As such, they are expected to understand the needs of the target market and the type of messaging that appeals to them most.
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
Senior marketing coordinators and marketing account executives have different pay scales, as shown below.
| Senior Marketing Coordinator | Marketing Account Executive | |
| Average salary | $65,893 | $52,986 |
| Salary range | Between $52,000 And $82,000 | Between $36,000 And $75,000 |
| Highest paying City | San Francisco, CA | Reston, VA |
| Highest paying state | Delaware | Virginia |
| Best paying company | Apple | |
| Best paying industry | Finance | Finance |
There are a few differences between a senior marketing coordinator and a marketing account executive in terms of educational background:
| Senior Marketing Coordinator | Marketing Account Executive | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing coordinators' and marketing account executives' demographics:
| Senior Marketing Coordinator | Marketing Account Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 23.9% Female, 76.1% | Male, 45.1% Female, 54.9% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.4% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |