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The differences between senior marketing coordinators and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing coordinator and a marketing and sales coordinator. Additionally, a senior marketing coordinator has an average salary of $65,893, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a senior marketing coordinator include powerpoint, google analytics and SEO. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Senior Marketing Coordinator | Marketing And Sales Coordinator | |
| Yearly salary | $65,893 | $45,306 |
| Hourly rate | $31.68 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 83,804 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Senior Marketing Coordinators are junior-level employees in the company's marketing department. They help create marketing campaigns and other related marketing collaterals. They are assigned to coordinate between different departments that the marketing team may liaise with. Such departments may include finance, communication, sales, and creatives. They foster smooth and clear communication among these different departments to ensure that marketing deliverables are provided on time. Senior Marketing Coordinators also provide valuable input in marketing campaigns. As such, they are expected to understand the needs of the target market and the type of messaging that appeals to them most.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Senior marketing coordinators and marketing and sales coordinators have different pay scales, as shown below.
| Senior Marketing Coordinator | Marketing And Sales Coordinator | |
| Average salary | $65,893 | $45,306 |
| Salary range | Between $52,000 And $82,000 | Between $33,000 And $61,000 |
| Highest paying City | San Francisco, CA | Alameda, CA |
| Highest paying state | Delaware | Delaware |
| Best paying company | Apple | AIG |
| Best paying industry | Finance | Professional |
There are a few differences between a senior marketing coordinator and a marketing and sales coordinator in terms of educational background:
| Senior Marketing Coordinator | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing coordinators' and marketing and sales coordinators' demographics:
| Senior Marketing Coordinator | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 23.9% Female, 76.1% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.4% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |