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Senior marketing coordinator vs marketing & events coordinator

The differences between senior marketing coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing coordinator and a marketing & events coordinator. Additionally, a senior marketing coordinator has an average salary of $65,893, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a senior marketing coordinator include powerpoint, google analytics and SEO. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Senior marketing coordinator vs marketing & events coordinator overview

Senior Marketing CoordinatorMarketing & Events Coordinator
Yearly salary$65,893$41,447
Hourly rate$31.68$19.93
Growth rate19%19%
Number of jobs83,80484,375
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 81%
Average age3737
Years of experience66

What does a senior marketing coordinator do?

Senior Marketing Coordinators are junior-level employees in the company's marketing department. They help create marketing campaigns and other related marketing collaterals. They are assigned to coordinate between different departments that the marketing team may liaise with. Such departments may include finance, communication, sales, and creatives. They foster smooth and clear communication among these different departments to ensure that marketing deliverables are provided on time. Senior Marketing Coordinators also provide valuable input in marketing campaigns. As such, they are expected to understand the needs of the target market and the type of messaging that appeals to them most.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Senior marketing coordinator vs marketing & events coordinator salary

Senior marketing coordinators and marketing & events coordinators have different pay scales, as shown below.

Senior Marketing CoordinatorMarketing & Events Coordinator
Average salary$65,893$41,447
Salary rangeBetween $52,000 And $82,000Between $31,000 And $54,000
Highest paying CitySan Francisco, CAJersey City, NJ
Highest paying stateDelawareNew Jersey
Best paying companyAppleA.T. Kearney
Best paying industryFinanceStart-up

Differences between senior marketing coordinator and marketing & events coordinator education

There are a few differences between a senior marketing coordinator and a marketing & events coordinator in terms of educational background:

Senior Marketing CoordinatorMarketing & Events Coordinator
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior marketing coordinator vs marketing & events coordinator demographics

Here are the differences between senior marketing coordinators' and marketing & events coordinators' demographics:

Senior Marketing CoordinatorMarketing & Events Coordinator
Average age3737
Gender ratioMale, 23.9% Female, 76.1%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.4% White, 67.0% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between senior marketing coordinator and marketing & events coordinator duties and responsibilities

Senior marketing coordinator example responsibilities.

  • Manage all website design and updates using HTML, CSS and site-specific content management system.
  • Assist in managing company SEO initiative, including analytic reporting, budget control, and online ranking.
  • Generate web leads through multiple company websites using SEO, web design, database entry, and email blasts.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Maintain social media sites including Facebook and LinkedIn.
  • Assist obituary clerk with obituary section, including writing obituaries and proofreading pages.
  • Show more

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Senior marketing coordinator vs marketing & events coordinator skills

Common senior marketing coordinator skills
  • PowerPoint, 7%
  • Google Analytics, 7%
  • SEO, 7%
  • Graphic Design, 5%
  • Digital Marketing, 4%
  • Business Development, 4%
Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%

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