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The differences between senior marketing coordinators and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing coordinator, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $65,893 average annual salary of a senior marketing coordinator.
The top three skills for a senior marketing coordinator include powerpoint, google analytics and SEO. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Senior Marketing Coordinator | Marketing Manager | |
| Yearly salary | $65,893 | $104,550 |
| Hourly rate | $31.68 | $50.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 83,804 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Senior Marketing Coordinators are junior-level employees in the company's marketing department. They help create marketing campaigns and other related marketing collaterals. They are assigned to coordinate between different departments that the marketing team may liaise with. Such departments may include finance, communication, sales, and creatives. They foster smooth and clear communication among these different departments to ensure that marketing deliverables are provided on time. Senior Marketing Coordinators also provide valuable input in marketing campaigns. As such, they are expected to understand the needs of the target market and the type of messaging that appeals to them most.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Senior marketing coordinators and marketing managers have different pay scales, as shown below.
| Senior Marketing Coordinator | Marketing Manager | |
| Average salary | $65,893 | $104,550 |
| Salary range | Between $52,000 And $82,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Delaware | California |
| Best paying company | Apple | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a senior marketing coordinator and a marketing manager in terms of educational background:
| Senior Marketing Coordinator | Marketing Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing coordinators' and marketing managers' demographics:
| Senior Marketing Coordinator | Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 23.9% Female, 76.1% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.4% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |