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The differences between senior marketing coordinators and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing coordinator, becoming a marketing supervisor takes usually requires 8-10 years. Additionally, a senior marketing coordinator has an average salary of $65,893, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a senior marketing coordinator include powerpoint, google analytics and SEO. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Senior Marketing Coordinator | Marketing Supervisor | |
| Yearly salary | $65,893 | $64,304 |
| Hourly rate | $31.68 | $30.92 |
| Growth rate | 19% | 10% |
| Number of jobs | 83,804 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 71% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Senior Marketing Coordinators are junior-level employees in the company's marketing department. They help create marketing campaigns and other related marketing collaterals. They are assigned to coordinate between different departments that the marketing team may liaise with. Such departments may include finance, communication, sales, and creatives. They foster smooth and clear communication among these different departments to ensure that marketing deliverables are provided on time. Senior Marketing Coordinators also provide valuable input in marketing campaigns. As such, they are expected to understand the needs of the target market and the type of messaging that appeals to them most.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Senior marketing coordinators and marketing supervisors have different pay scales, as shown below.
| Senior Marketing Coordinator | Marketing Supervisor | |
| Average salary | $65,893 | $64,304 |
| Salary range | Between $52,000 And $82,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | Delaware | New York |
| Best paying company | Apple | Halliburton |
| Best paying industry | Finance | Retail |
There are a few differences between a senior marketing coordinator and a marketing supervisor in terms of educational background:
| Senior Marketing Coordinator | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing coordinators' and marketing supervisors' demographics:
| Senior Marketing Coordinator | Marketing Supervisor | |
| Average age | 37 | 39 |
| Gender ratio | Male, 23.9% Female, 76.1% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.4% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |