Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between senior marketing coordinators and senior directors, marketing & communications can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing coordinator, becoming a senior director, marketing & communications takes usually requires 8-10 years. Additionally, a senior director, marketing & communications has an average salary of $133,729, which is higher than the $65,893 average annual salary of a senior marketing coordinator.
The top three skills for a senior marketing coordinator include powerpoint, google analytics and SEO. The most important skills for a senior director, marketing & communications are digital marketing, communications strategy, and marketing campaigns.
| Senior Marketing Coordinator | Senior Director, Marketing & Communications | |
| Yearly salary | $65,893 | $133,729 |
| Hourly rate | $31.68 | $64.29 |
| Growth rate | 19% | 10% |
| Number of jobs | 83,804 | 107,345 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Senior Marketing Coordinators are junior-level employees in the company's marketing department. They help create marketing campaigns and other related marketing collaterals. They are assigned to coordinate between different departments that the marketing team may liaise with. Such departments may include finance, communication, sales, and creatives. They foster smooth and clear communication among these different departments to ensure that marketing deliverables are provided on time. Senior Marketing Coordinators also provide valuable input in marketing campaigns. As such, they are expected to understand the needs of the target market and the type of messaging that appeals to them most.
The Senior Director in Marketing and Communications is responsible for planning and implementing a company's marketing strategies, communications, and public relations activities for internal and external parties. Their duties include creating programs that align with the organization's position and image, leading a publication's editorial design, production, and distribution, and coordinates media interest in the company. A Senior Director develops short and long term budgeting plans as well as implement systems to monitor progress and smooth operations of its activities. Furthermore, they create and facilitate an inclusive climate to recruit, train, and motivate top talents within an organization.
Senior marketing coordinators and senior directors, marketing & communications have different pay scales, as shown below.
| Senior Marketing Coordinator | Senior Director, Marketing & Communications | |
| Average salary | $65,893 | $133,729 |
| Salary range | Between $52,000 And $82,000 | Between $91,000 And $194,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | Delaware | - |
| Best paying company | Apple | - |
| Best paying industry | Finance | - |
There are a few differences between a senior marketing coordinator and a senior director, marketing & communications in terms of educational background:
| Senior Marketing Coordinator | Senior Director, Marketing & Communications | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing coordinators' and senior directors, marketing & communications' demographics:
| Senior Marketing Coordinator | Senior Director, Marketing & Communications | |
| Average age | 37 | 39 |
| Gender ratio | Male, 23.9% Female, 76.1% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.4% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |