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The differences between senior marketing executives and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing executive and a chief marketing officer. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $104,572 average annual salary of a senior marketing executive.
The top three skills for a senior marketing executive include digital marketing, marketing campaigns and email marketing. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.
| Senior Marketing Executive | Chief Marketing Officer | |
| Yearly salary | $104,572 | $135,198 |
| Hourly rate | $50.27 | $65.00 |
| Growth rate | 10% | 10% |
| Number of jobs | 147,895 | 139,565 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior marketing executives deliver the company's most influential and high-profile campaigns to retain revenue targets and members and drive member recruitment. They ensure the organization's production process runs smoothly by setting artwork and design accurately. These professionals note the target markets and work hand-in-hand with market research and insight to inform campaign planning and content planning. Furthermore, a senior marketing executive plans marketing communication schemes to meet the top priorities and works hand-in-hand with the campaign team members to deliver efficiently.
A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.
Senior marketing executives and chief marketing officers have different pay scales, as shown below.
| Senior Marketing Executive | Chief Marketing Officer | |
| Average salary | $104,572 | $135,198 |
| Salary range | Between $69,000 And $158,000 | Between $72,000 And $253,000 |
| Highest paying City | San Francisco, CA | Hamilton, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | Amazon | Shearman & Sterling |
| Best paying industry | Health Care | Media |
There are a few differences between a senior marketing executive and a chief marketing officer in terms of educational background:
| Senior Marketing Executive | Chief Marketing Officer | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing executives' and chief marketing officers' demographics:
| Senior Marketing Executive | Chief Marketing Officer | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.5% Female, 49.5% | Male, 68.0% Female, 32.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |