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The differences between senior marketing executives and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing executive and a director of marketing & development. Additionally, a senior marketing executive has an average salary of $104,572, which is higher than the $98,174 average annual salary of a director of marketing & development.
The top three skills for a senior marketing executive include digital marketing, marketing campaigns and email marketing. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.
| Senior Marketing Executive | Director Of Marketing & Development | |
| Yearly salary | $104,572 | $98,174 |
| Hourly rate | $50.27 | $47.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 147,895 | 151,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior marketing executives deliver the company's most influential and high-profile campaigns to retain revenue targets and members and drive member recruitment. They ensure the organization's production process runs smoothly by setting artwork and design accurately. These professionals note the target markets and work hand-in-hand with market research and insight to inform campaign planning and content planning. Furthermore, a senior marketing executive plans marketing communication schemes to meet the top priorities and works hand-in-hand with the campaign team members to deliver efficiently.
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Senior marketing executives and directors of marketing & development have different pay scales, as shown below.
| Senior Marketing Executive | Director Of Marketing & Development | |
| Average salary | $104,572 | $98,174 |
| Salary range | Between $69,000 And $158,000 | Between $59,000 And $162,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | California | New York |
| Best paying company | Amazon | Baker McKenzie |
| Best paying industry | Health Care | Finance |
There are a few differences between a senior marketing executive and a director of marketing & development in terms of educational background:
| Senior Marketing Executive | Director Of Marketing & Development | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing executives' and directors of marketing & development' demographics:
| Senior Marketing Executive | Director Of Marketing & Development | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.5% Female, 49.5% | Male, 48.3% Female, 51.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |