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The differences between senior marketing executives and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing executive and an events marketing manager. Additionally, a senior marketing executive has an average salary of $104,572, which is higher than the $80,575 average annual salary of an events marketing manager.
The top three skills for a senior marketing executive include digital marketing, marketing campaigns and email marketing. The most important skills for an events marketing manager are digital marketing, event planning, and project management.
| Senior Marketing Executive | Events Marketing Manager | |
| Yearly salary | $104,572 | $80,575 |
| Hourly rate | $50.27 | $38.74 |
| Growth rate | 10% | 10% |
| Number of jobs | 147,895 | 113,348 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 83% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior marketing executives deliver the company's most influential and high-profile campaigns to retain revenue targets and members and drive member recruitment. They ensure the organization's production process runs smoothly by setting artwork and design accurately. These professionals note the target markets and work hand-in-hand with market research and insight to inform campaign planning and content planning. Furthermore, a senior marketing executive plans marketing communication schemes to meet the top priorities and works hand-in-hand with the campaign team members to deliver efficiently.
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
Senior marketing executives and events marketing managers have different pay scales, as shown below.
| Senior Marketing Executive | Events Marketing Manager | |
| Average salary | $104,572 | $80,575 |
| Salary range | Between $69,000 And $158,000 | Between $59,000 And $108,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Amazon | Meta |
| Best paying industry | Health Care | Technology |
There are a few differences between a senior marketing executive and an events marketing manager in terms of educational background:
| Senior Marketing Executive | Events Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 83% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing executives' and events marketing managers' demographics:
| Senior Marketing Executive | Events Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.5% Female, 49.5% | Male, 25.4% Female, 74.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |