Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between senior marketing executives and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing executive and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $104,572 average annual salary of a senior marketing executive.
The top three skills for a senior marketing executive include digital marketing, marketing campaigns and email marketing. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Senior Marketing Executive | Head Of Marketing | |
| Yearly salary | $104,572 | $137,829 |
| Hourly rate | $50.27 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 147,895 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior marketing executives deliver the company's most influential and high-profile campaigns to retain revenue targets and members and drive member recruitment. They ensure the organization's production process runs smoothly by setting artwork and design accurately. These professionals note the target markets and work hand-in-hand with market research and insight to inform campaign planning and content planning. Furthermore, a senior marketing executive plans marketing communication schemes to meet the top priorities and works hand-in-hand with the campaign team members to deliver efficiently.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Senior marketing executives and heads of marketing have different pay scales, as shown below.
| Senior Marketing Executive | Head Of Marketing | |
| Average salary | $104,572 | $137,829 |
| Salary range | Between $69,000 And $158,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Amazon | Meta |
| Best paying industry | Health Care | Media |
There are a few differences between a senior marketing executive and a head of marketing in terms of educational background:
| Senior Marketing Executive | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing executives' and heads of marketing' demographics:
| Senior Marketing Executive | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.5% Female, 49.5% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |