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The differences between senior marketing executives and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing executive and a marketing account executive. Additionally, a senior marketing executive has an average salary of $104,572, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for a senior marketing executive include digital marketing, marketing campaigns and email marketing. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.
| Senior Marketing Executive | Marketing Account Executive | |
| Yearly salary | $104,572 | $52,986 |
| Hourly rate | $50.27 | $25.47 |
| Growth rate | 10% | 10% |
| Number of jobs | 147,895 | 188,195 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior marketing executives deliver the company's most influential and high-profile campaigns to retain revenue targets and members and drive member recruitment. They ensure the organization's production process runs smoothly by setting artwork and design accurately. These professionals note the target markets and work hand-in-hand with market research and insight to inform campaign planning and content planning. Furthermore, a senior marketing executive plans marketing communication schemes to meet the top priorities and works hand-in-hand with the campaign team members to deliver efficiently.
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
Senior marketing executives and marketing account executives have different pay scales, as shown below.
| Senior Marketing Executive | Marketing Account Executive | |
| Average salary | $104,572 | $52,986 |
| Salary range | Between $69,000 And $158,000 | Between $36,000 And $75,000 |
| Highest paying City | San Francisco, CA | Reston, VA |
| Highest paying state | California | Virginia |
| Best paying company | Amazon | |
| Best paying industry | Health Care | Finance |
There are a few differences between a senior marketing executive and a marketing account executive in terms of educational background:
| Senior Marketing Executive | Marketing Account Executive | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing executives' and marketing account executives' demographics:
| Senior Marketing Executive | Marketing Account Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.5% Female, 49.5% | Male, 45.1% Female, 54.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |