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The differences between senior marketing executives and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing executive and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $104,572 average annual salary of a senior marketing executive.
The top three skills for a senior marketing executive include digital marketing, marketing campaigns and email marketing. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Senior Marketing Executive | Marketing Director | |
| Yearly salary | $104,572 | $114,906 |
| Hourly rate | $50.27 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 147,895 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior marketing executives deliver the company's most influential and high-profile campaigns to retain revenue targets and members and drive member recruitment. They ensure the organization's production process runs smoothly by setting artwork and design accurately. These professionals note the target markets and work hand-in-hand with market research and insight to inform campaign planning and content planning. Furthermore, a senior marketing executive plans marketing communication schemes to meet the top priorities and works hand-in-hand with the campaign team members to deliver efficiently.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Senior marketing executives and marketing directors have different pay scales, as shown below.
| Senior Marketing Executive | Marketing Director | |
| Average salary | $104,572 | $114,906 |
| Salary range | Between $69,000 And $158,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Amazon | Brookfield Properties |
| Best paying industry | Health Care | Manufacturing |
There are a few differences between a senior marketing executive and a marketing director in terms of educational background:
| Senior Marketing Executive | Marketing Director | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing executives' and marketing directors' demographics:
| Senior Marketing Executive | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.5% Female, 49.5% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |