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Senior marketing executive vs marketing supervisor

The differences between senior marketing executives and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing executive and a marketing supervisor. Additionally, a senior marketing executive has an average salary of $104,572, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a senior marketing executive include digital marketing, marketing campaigns and email marketing. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Senior marketing executive vs marketing supervisor overview

Senior Marketing ExecutiveMarketing Supervisor
Yearly salary$104,572$64,304
Hourly rate$50.27$30.92
Growth rate10%10%
Number of jobs147,89574,956
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 71%
Average age3939
Years of experience1010

What does a senior marketing executive do?

Senior marketing executives deliver the company's most influential and high-profile campaigns to retain revenue targets and members and drive member recruitment. They ensure the organization's production process runs smoothly by setting artwork and design accurately. These professionals note the target markets and work hand-in-hand with market research and insight to inform campaign planning and content planning. Furthermore, a senior marketing executive plans marketing communication schemes to meet the top priorities and works hand-in-hand with the campaign team members to deliver efficiently.

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Senior marketing executive vs marketing supervisor salary

Senior marketing executives and marketing supervisors have different pay scales, as shown below.

Senior Marketing ExecutiveMarketing Supervisor
Average salary$104,572$64,304
Salary rangeBetween $69,000 And $158,000Between $45,000 And $90,000
Highest paying CitySan Francisco, CADix Hills, NY
Highest paying stateCaliforniaNew York
Best paying companyAmazonHalliburton
Best paying industryHealth CareRetail

Differences between senior marketing executive and marketing supervisor education

There are a few differences between a senior marketing executive and a marketing supervisor in terms of educational background:

Senior Marketing ExecutiveMarketing Supervisor
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior marketing executive vs marketing supervisor demographics

Here are the differences between senior marketing executives' and marketing supervisors' demographics:

Senior Marketing ExecutiveMarketing Supervisor
Average age3939
Gender ratioMale, 50.5% Female, 49.5%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior marketing executive and marketing supervisor duties and responsibilities

Senior marketing executive example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Prepare monthly ROI reports require by the head office.
  • Prioritize company's engagement and deliver real time social ROI using Hubspot.
  • Supervise team of coordinators, training them to create promotional product initiatives that increase sales through integrate direct marketing.
  • Top industries: financial services, healthcare, technology.
  • Provide a unique, seo-focuse service to organically increase brand awareness through Instagram through acquisition of target followers in local markets.

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Senior marketing executive vs marketing supervisor skills

Common senior marketing executive skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 11%
  • Email Marketing, 9%
  • ROI, 8%
  • Lead Generation, 8%
  • Search Engine, 6%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

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