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Senior marketing executive vs senior director of marketing

The differences between senior marketing executives and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing executive and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $104,572 average annual salary of a senior marketing executive.

The top three skills for a senior marketing executive include digital marketing, marketing campaigns and email marketing. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Senior marketing executive vs senior director of marketing overview

Senior Marketing ExecutiveSenior Director Of Marketing
Yearly salary$104,572$159,916
Hourly rate$50.27$76.88
Growth rate10%10%
Number of jobs147,895106,180
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a senior marketing executive do?

Senior marketing executives deliver the company's most influential and high-profile campaigns to retain revenue targets and members and drive member recruitment. They ensure the organization's production process runs smoothly by setting artwork and design accurately. These professionals note the target markets and work hand-in-hand with market research and insight to inform campaign planning and content planning. Furthermore, a senior marketing executive plans marketing communication schemes to meet the top priorities and works hand-in-hand with the campaign team members to deliver efficiently.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Senior marketing executive vs senior director of marketing salary

Senior marketing executives and senior directors of marketing have different pay scales, as shown below.

Senior Marketing ExecutiveSenior Director Of Marketing
Average salary$104,572$159,916
Salary rangeBetween $69,000 And $158,000Between $112,000 And $226,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyAmazonWashington Prime Group
Best paying industryHealth CareMedia

Differences between senior marketing executive and senior director of marketing education

There are a few differences between a senior marketing executive and a senior director of marketing in terms of educational background:

Senior Marketing ExecutiveSenior Director Of Marketing
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior marketing executive vs senior director of marketing demographics

Here are the differences between senior marketing executives' and senior directors of marketing' demographics:

Senior Marketing ExecutiveSenior Director Of Marketing
Average age3939
Gender ratioMale, 50.5% Female, 49.5%Male, 57.9% Female, 42.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior marketing executive and senior director of marketing duties and responsibilities

Senior marketing executive example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Prepare monthly ROI reports require by the head office.
  • Prioritize company's engagement and deliver real time social ROI using Hubspot.
  • Supervise team of coordinators, training them to create promotional product initiatives that increase sales through integrate direct marketing.
  • Top industries: financial services, healthcare, technology.
  • Provide a unique, seo-focuse service to organically increase brand awareness through Instagram through acquisition of target followers in local markets.

Senior director of marketing example responsibilities.

  • Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
  • Create and lead WW standard deployment of marketing tools for EMEA and APAC.
  • Manage and initiate the development of first marketing department for regional start-up healthcare chain.
  • Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
  • Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
  • Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
  • Show more

Senior marketing executive vs senior director of marketing skills

Common senior marketing executive skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 11%
  • Email Marketing, 9%
  • ROI, 8%
  • Lead Generation, 8%
  • Search Engine, 6%
Common senior director of marketing skills
  • Digital Marketing, 19%
  • Email Marketing, 7%
  • SR, 7%
  • Integrated Marketing, 4%
  • Marketing Campaigns, 4%
  • Market Research, 4%

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