Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between senior marketing executives and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a senior marketing executive, becoming a senior marketing analyst takes usually requires 4-6 years. Additionally, a senior marketing executive has an average salary of $104,572, which is higher than the $83,321 average annual salary of a senior marketing analyst.
The top three skills for a senior marketing executive include digital marketing, marketing campaigns and email marketing. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Senior Marketing Executive | Senior Marketing Analyst | |
| Yearly salary | $104,572 | $83,321 |
| Hourly rate | $50.27 | $40.06 |
| Growth rate | 10% | 19% |
| Number of jobs | 147,895 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
Senior marketing executives deliver the company's most influential and high-profile campaigns to retain revenue targets and members and drive member recruitment. They ensure the organization's production process runs smoothly by setting artwork and design accurately. These professionals note the target markets and work hand-in-hand with market research and insight to inform campaign planning and content planning. Furthermore, a senior marketing executive plans marketing communication schemes to meet the top priorities and works hand-in-hand with the campaign team members to deliver efficiently.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Senior marketing executives and senior marketing analysts have different pay scales, as shown below.
| Senior Marketing Executive | Senior Marketing Analyst | |
| Average salary | $104,572 | $83,321 |
| Salary range | Between $69,000 And $158,000 | Between $63,000 And $109,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Amazon | Credit Karma |
| Best paying industry | Health Care | Finance |
There are a few differences between a senior marketing executive and a senior marketing analyst in terms of educational background:
| Senior Marketing Executive | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing executives' and senior marketing analysts' demographics:
| Senior Marketing Executive | Senior Marketing Analyst | |
| Average age | 39 | 37 |
| Gender ratio | Male, 50.5% Female, 49.5% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |