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The differences between senior marketing executives and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing executive and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $104,572 average annual salary of a senior marketing executive.
The top three skills for a senior marketing executive include digital marketing, marketing campaigns and email marketing. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Senior Marketing Executive | Senior Product Marketing Manager | |
| Yearly salary | $104,572 | $128,471 |
| Hourly rate | $50.27 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 147,895 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior marketing executives deliver the company's most influential and high-profile campaigns to retain revenue targets and members and drive member recruitment. They ensure the organization's production process runs smoothly by setting artwork and design accurately. These professionals note the target markets and work hand-in-hand with market research and insight to inform campaign planning and content planning. Furthermore, a senior marketing executive plans marketing communication schemes to meet the top priorities and works hand-in-hand with the campaign team members to deliver efficiently.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Senior marketing executives and senior product marketing managers have different pay scales, as shown below.
| Senior Marketing Executive | Senior Product Marketing Manager | |
| Average salary | $104,572 | $128,471 |
| Salary range | Between $69,000 And $158,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Amazon | Roku |
| Best paying industry | Health Care | Technology |
There are a few differences between a senior marketing executive and a senior product marketing manager in terms of educational background:
| Senior Marketing Executive | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing executives' and senior product marketing managers' demographics:
| Senior Marketing Executive | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.5% Female, 49.5% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |