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The differences between senior marketing executives and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing executive and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $104,572 average annual salary of a senior marketing executive.
The top three skills for a senior marketing executive include digital marketing, marketing campaigns and email marketing. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Senior Marketing Executive | Senior Vice President Of Marketing | |
| Yearly salary | $104,572 | $200,351 |
| Hourly rate | $50.27 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 147,895 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior marketing executives deliver the company's most influential and high-profile campaigns to retain revenue targets and members and drive member recruitment. They ensure the organization's production process runs smoothly by setting artwork and design accurately. These professionals note the target markets and work hand-in-hand with market research and insight to inform campaign planning and content planning. Furthermore, a senior marketing executive plans marketing communication schemes to meet the top priorities and works hand-in-hand with the campaign team members to deliver efficiently.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Senior marketing executives and senior vice presidents of marketing have different pay scales, as shown below.
| Senior Marketing Executive | Senior Vice President Of Marketing | |
| Average salary | $104,572 | $200,351 |
| Salary range | Between $69,000 And $158,000 | Between $121,000 And $330,000 |
| Highest paying City | San Francisco, CA | Waltham, MA |
| Highest paying state | California | Massachusetts |
| Best paying company | Amazon | Audubon Nature Institute |
| Best paying industry | Health Care | Manufacturing |
There are a few differences between a senior marketing executive and a senior vice president of marketing in terms of educational background:
| Senior Marketing Executive | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing executives' and senior vice presidents of marketing' demographics:
| Senior Marketing Executive | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.5% Female, 49.5% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |