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The differences between senior marketing program managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing program manager and an assistant marketing manager. Additionally, a senior marketing program manager has an average salary of $115,797, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a senior marketing program manager include project management, digital marketing and product management. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Senior Marketing Program Manager | Assistant Marketing Manager | |
| Yearly salary | $115,797 | $94,094 |
| Hourly rate | $55.67 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 202,912 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior marketing program manager is in charge of developing marketing plans and programs to raise brand and product awareness that will translate into sales. Their responsibilities typically revolve around performing research and analysis to identify new business opportunities, evaluating existing marketing programs to determine areas needing improvement, overseeing the performance of marketing staff, managing budgets and schedules, and delegating tasks. Furthermore, as a senior marketing program manager, it is essential to lead and encourage the workforce to reach goals, all while monitoring the programs' progress and implementing the company's policies and regulations.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Senior marketing program managers and assistant marketing managers have different pay scales, as shown below.
| Senior Marketing Program Manager | Assistant Marketing Manager | |
| Average salary | $115,797 | $94,094 |
| Salary range | Between $89,000 And $149,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | Oregon | Virginia |
| Best paying company | New Relic | General Motors |
| Best paying industry | Media | Finance |
There are a few differences between a senior marketing program manager and an assistant marketing manager in terms of educational background:
| Senior Marketing Program Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing program managers' and assistant marketing managers' demographics:
| Senior Marketing Program Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |