Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between senior marketing program managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing program manager and a brand marketing manager. Additionally, a senior marketing program manager has an average salary of $115,797, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a senior marketing program manager include project management, digital marketing and product management. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Senior Marketing Program Manager | Brand Marketing Manager | |
| Yearly salary | $115,797 | $91,940 |
| Hourly rate | $55.67 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 202,912 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior marketing program manager is in charge of developing marketing plans and programs to raise brand and product awareness that will translate into sales. Their responsibilities typically revolve around performing research and analysis to identify new business opportunities, evaluating existing marketing programs to determine areas needing improvement, overseeing the performance of marketing staff, managing budgets and schedules, and delegating tasks. Furthermore, as a senior marketing program manager, it is essential to lead and encourage the workforce to reach goals, all while monitoring the programs' progress and implementing the company's policies and regulations.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Senior marketing program managers and brand marketing managers have different pay scales, as shown below.
| Senior Marketing Program Manager | Brand Marketing Manager | |
| Average salary | $115,797 | $91,940 |
| Salary range | Between $89,000 And $149,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | Washington |
| Best paying company | New Relic | Morgan Lewis |
| Best paying industry | Media | Media |
There are a few differences between a senior marketing program manager and a brand marketing manager in terms of educational background:
| Senior Marketing Program Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing program managers' and brand marketing managers' demographics:
| Senior Marketing Program Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |