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The differences between senior marketing program managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing program manager and a digital marketing manager. Additionally, a senior marketing program manager has an average salary of $115,797, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a senior marketing program manager include project management, digital marketing and product management. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Senior Marketing Program Manager | Digital Marketing Manager | |
| Yearly salary | $115,797 | $99,563 |
| Hourly rate | $55.67 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 202,912 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior marketing program manager is in charge of developing marketing plans and programs to raise brand and product awareness that will translate into sales. Their responsibilities typically revolve around performing research and analysis to identify new business opportunities, evaluating existing marketing programs to determine areas needing improvement, overseeing the performance of marketing staff, managing budgets and schedules, and delegating tasks. Furthermore, as a senior marketing program manager, it is essential to lead and encourage the workforce to reach goals, all while monitoring the programs' progress and implementing the company's policies and regulations.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Senior marketing program managers and digital marketing managers have different pay scales, as shown below.
| Senior Marketing Program Manager | Digital Marketing Manager | |
| Average salary | $115,797 | $99,563 |
| Salary range | Between $89,000 And $149,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | New Jersey |
| Best paying company | New Relic | Conrad N. Hilton Foundation |
| Best paying industry | Media | - |
There are a few differences between a senior marketing program manager and a digital marketing manager in terms of educational background:
| Senior Marketing Program Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing program managers' and digital marketing managers' demographics:
| Senior Marketing Program Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |