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The differences between senior marketing program managers and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing program manager and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $115,797 average annual salary of a senior marketing program manager.
The top three skills for a senior marketing program manager include project management, digital marketing and product management. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Senior Marketing Program Manager | Head Of Marketing | |
| Yearly salary | $115,797 | $137,829 |
| Hourly rate | $55.67 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 202,912 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior marketing program manager is in charge of developing marketing plans and programs to raise brand and product awareness that will translate into sales. Their responsibilities typically revolve around performing research and analysis to identify new business opportunities, evaluating existing marketing programs to determine areas needing improvement, overseeing the performance of marketing staff, managing budgets and schedules, and delegating tasks. Furthermore, as a senior marketing program manager, it is essential to lead and encourage the workforce to reach goals, all while monitoring the programs' progress and implementing the company's policies and regulations.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Senior marketing program managers and heads of marketing have different pay scales, as shown below.
| Senior Marketing Program Manager | Head Of Marketing | |
| Average salary | $115,797 | $137,829 |
| Salary range | Between $89,000 And $149,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Oregon | Washington |
| Best paying company | New Relic | Meta |
| Best paying industry | Media | Media |
There are a few differences between a senior marketing program manager and a head of marketing in terms of educational background:
| Senior Marketing Program Manager | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing program managers' and heads of marketing' demographics:
| Senior Marketing Program Manager | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |