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The differences between senior marketing program managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing program manager and a manager, field marketing. Additionally, a senior marketing program manager has an average salary of $115,797, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for a senior marketing program manager include project management, digital marketing and product management. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Senior Marketing Program Manager | Manager, Field Marketing | |
| Yearly salary | $115,797 | $93,296 |
| Hourly rate | $55.67 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 202,912 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior marketing program manager is in charge of developing marketing plans and programs to raise brand and product awareness that will translate into sales. Their responsibilities typically revolve around performing research and analysis to identify new business opportunities, evaluating existing marketing programs to determine areas needing improvement, overseeing the performance of marketing staff, managing budgets and schedules, and delegating tasks. Furthermore, as a senior marketing program manager, it is essential to lead and encourage the workforce to reach goals, all while monitoring the programs' progress and implementing the company's policies and regulations.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Senior marketing program managers and managers, field marketing have different pay scales, as shown below.
| Senior Marketing Program Manager | Manager, Field Marketing | |
| Average salary | $115,797 | $93,296 |
| Salary range | Between $89,000 And $149,000 | Between $68,000 And $127,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | Oregon | Nevada |
| Best paying company | New Relic | |
| Best paying industry | Media | Technology |
There are a few differences between a senior marketing program manager and a manager, field marketing in terms of educational background:
| Senior Marketing Program Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing program managers' and managers, field marketing' demographics:
| Senior Marketing Program Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |