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The differences between senior marketing program managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing program manager and a marketing account manager. Additionally, a senior marketing program manager has an average salary of $115,797, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a senior marketing program manager include project management, digital marketing and product management. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Senior Marketing Program Manager | Marketing Account Manager | |
| Yearly salary | $115,797 | $67,983 |
| Hourly rate | $55.67 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 202,912 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior marketing program manager is in charge of developing marketing plans and programs to raise brand and product awareness that will translate into sales. Their responsibilities typically revolve around performing research and analysis to identify new business opportunities, evaluating existing marketing programs to determine areas needing improvement, overseeing the performance of marketing staff, managing budgets and schedules, and delegating tasks. Furthermore, as a senior marketing program manager, it is essential to lead and encourage the workforce to reach goals, all while monitoring the programs' progress and implementing the company's policies and regulations.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Senior marketing program managers and marketing account managers have different pay scales, as shown below.
| Senior Marketing Program Manager | Marketing Account Manager | |
| Average salary | $115,797 | $67,983 |
| Salary range | Between $89,000 And $149,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | Washington |
| Best paying company | New Relic | American Tower |
| Best paying industry | Media | Energy |
There are a few differences between a senior marketing program manager and a marketing account manager in terms of educational background:
| Senior Marketing Program Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing program managers' and marketing account managers' demographics:
| Senior Marketing Program Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |