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The differences between senior marketing program managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing program manager and a marketing lead. Additionally, a senior marketing program manager has an average salary of $115,797, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a senior marketing program manager include project management, digital marketing and product management. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Senior Marketing Program Manager | Marketing Lead | |
| Yearly salary | $115,797 | $104,664 |
| Hourly rate | $55.67 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 202,912 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior marketing program manager is in charge of developing marketing plans and programs to raise brand and product awareness that will translate into sales. Their responsibilities typically revolve around performing research and analysis to identify new business opportunities, evaluating existing marketing programs to determine areas needing improvement, overseeing the performance of marketing staff, managing budgets and schedules, and delegating tasks. Furthermore, as a senior marketing program manager, it is essential to lead and encourage the workforce to reach goals, all while monitoring the programs' progress and implementing the company's policies and regulations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Senior marketing program managers and marketing leads have different pay scales, as shown below.
| Senior Marketing Program Manager | Marketing Lead | |
| Average salary | $115,797 | $104,664 |
| Salary range | Between $89,000 And $149,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | California |
| Best paying company | New Relic | Meta |
| Best paying industry | Media | Technology |
There are a few differences between a senior marketing program manager and a marketing lead in terms of educational background:
| Senior Marketing Program Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing program managers' and marketing leads' demographics:
| Senior Marketing Program Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |