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The differences between senior marketing program managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing program manager and a marketing manager. Additionally, a senior marketing program manager has an average salary of $115,797, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a senior marketing program manager include project management, digital marketing and product management. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Senior Marketing Program Manager | Marketing Manager | |
| Yearly salary | $115,797 | $104,550 |
| Hourly rate | $55.67 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 202,912 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior marketing program manager is in charge of developing marketing plans and programs to raise brand and product awareness that will translate into sales. Their responsibilities typically revolve around performing research and analysis to identify new business opportunities, evaluating existing marketing programs to determine areas needing improvement, overseeing the performance of marketing staff, managing budgets and schedules, and delegating tasks. Furthermore, as a senior marketing program manager, it is essential to lead and encourage the workforce to reach goals, all while monitoring the programs' progress and implementing the company's policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Senior marketing program managers and marketing managers have different pay scales, as shown below.
| Senior Marketing Program Manager | Marketing Manager | |
| Average salary | $115,797 | $104,550 |
| Salary range | Between $89,000 And $149,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Oregon | California |
| Best paying company | New Relic | Meta |
| Best paying industry | Media | Technology |
There are a few differences between a senior marketing program manager and a marketing manager in terms of educational background:
| Senior Marketing Program Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing program managers' and marketing managers' demographics:
| Senior Marketing Program Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |