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The differences between senior marketing program managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing program manager and a marketing manager/project manager. Additionally, a senior marketing program manager has an average salary of $115,797, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a senior marketing program manager include project management, digital marketing and product management. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Senior Marketing Program Manager | Marketing Manager/Project Manager | |
| Yearly salary | $115,797 | $78,368 |
| Hourly rate | $55.67 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 202,912 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior marketing program manager is in charge of developing marketing plans and programs to raise brand and product awareness that will translate into sales. Their responsibilities typically revolve around performing research and analysis to identify new business opportunities, evaluating existing marketing programs to determine areas needing improvement, overseeing the performance of marketing staff, managing budgets and schedules, and delegating tasks. Furthermore, as a senior marketing program manager, it is essential to lead and encourage the workforce to reach goals, all while monitoring the programs' progress and implementing the company's policies and regulations.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Senior marketing program managers and marketing manager/project managers have different pay scales, as shown below.
| Senior Marketing Program Manager | Marketing Manager/Project Manager | |
| Average salary | $115,797 | $78,368 |
| Salary range | Between $89,000 And $149,000 | Between $56,000 And $109,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | Oregon | Nevada |
| Best paying company | New Relic | Meta |
| Best paying industry | Media | Technology |
There are a few differences between a senior marketing program manager and a marketing manager/project manager in terms of educational background:
| Senior Marketing Program Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing program managers' and marketing manager/project managers' demographics:
| Senior Marketing Program Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |