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The differences between senior marketing program managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing program manager and an online marketing manager. Additionally, a senior marketing program manager has an average salary of $115,797, which is higher than the $96,212 average annual salary of an online marketing manager.
The top three skills for a senior marketing program manager include project management, digital marketing and product management. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Senior Marketing Program Manager | Online Marketing Manager | |
| Yearly salary | $115,797 | $96,212 |
| Hourly rate | $55.67 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 202,912 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior marketing program manager is in charge of developing marketing plans and programs to raise brand and product awareness that will translate into sales. Their responsibilities typically revolve around performing research and analysis to identify new business opportunities, evaluating existing marketing programs to determine areas needing improvement, overseeing the performance of marketing staff, managing budgets and schedules, and delegating tasks. Furthermore, as a senior marketing program manager, it is essential to lead and encourage the workforce to reach goals, all while monitoring the programs' progress and implementing the company's policies and regulations.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Senior marketing program managers and online marketing managers have different pay scales, as shown below.
| Senior Marketing Program Manager | Online Marketing Manager | |
| Average salary | $115,797 | $96,212 |
| Salary range | Between $89,000 And $149,000 | Between $69,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | Washington |
| Best paying company | New Relic | Meta |
| Best paying industry | Media | Utilities |
There are a few differences between a senior marketing program manager and an online marketing manager in terms of educational background:
| Senior Marketing Program Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing program managers' and online marketing managers' demographics:
| Senior Marketing Program Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |