Senior online marketing manager vs assistant marketing manager

Differences between senior online marketing manager and assistant marketing manager duties and responsibilities

Senior online marketing manager example responsibilities.

• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Budget and forecast KPIs monthly by media channel.
• Optimize ROI base on channel performance, offer type, and goals
• Drive growth of email programs, identifying new opportunities to improve ROI through new products and/or improve contact strategies.
• Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
• Create and maintain database-driven intranet utilities including customize web forms, email submission tracking, and public scholarship application.

Assistant marketing manager example responsibilities.

• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Provide product support for customers on internet forums, Facebook and other web sites.
• Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
• Design and prepare presentations for sales using PowerPoint.
• Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
• Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
Show more