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Senior online marketing manager vs brand marketing manager

The differences between senior online marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior online marketing manager and a brand marketing manager. Additionally, a senior online marketing manager has an average salary of $104,610, which is higher than the $91,940 average annual salary of a brand marketing manager.

The top three skills for a senior online marketing manager include digital marketing, marketing campaigns and email campaigns. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.

Senior online marketing manager vs brand marketing manager overview

Senior Online Marketing ManagerBrand Marketing Manager
Yearly salary$104,610$91,940
Hourly rate$50.29$44.20
Growth rate10%10%
Number of jobs122,322108,824
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 79%
Average age3939
Years of experience1010

Senior online marketing manager vs brand marketing manager salary

Senior online marketing managers and brand marketing managers have different pay scales, as shown below.

Senior Online Marketing ManagerBrand Marketing Manager
Average salary$104,610$91,940
Salary rangeBetween $77,000 And $141,000Between $64,000 And $131,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Morgan Lewis
Best paying industry-Media

Differences between senior online marketing manager and brand marketing manager education

There are a few differences between a senior online marketing manager and a brand marketing manager in terms of educational background:

Senior Online Marketing ManagerBrand Marketing Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 79%
Most common majorMarketingMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior online marketing manager vs brand marketing manager demographics

Here are the differences between senior online marketing managers' and brand marketing managers' demographics:

Senior Online Marketing ManagerBrand Marketing Manager
Average age3939
Gender ratioMale, 48.8% Female, 51.2%Male, 42.7% Female, 57.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior online marketing manager and brand marketing manager duties and responsibilities

Senior online marketing manager example responsibilities.

  • Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
  • Budget and forecast KPIs monthly by media channel.
  • Optimize ROI base on channel performance, offer type, and goals
  • Drive growth of email programs, identifying new opportunities to improve ROI through new products and/or improve contact strategies.
  • Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
  • Create and maintain database-driven intranet utilities including customize web forms, email submission tracking, and public scholarship application.

Brand marketing manager example responsibilities.

  • Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
  • Manage promotional marketing agency for development of all channel-specific POS.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
  • Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
  • Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.
  • Show more

Senior online marketing manager vs brand marketing manager skills

Common senior online marketing manager skills
  • Digital Marketing, 18%
  • Marketing Campaigns, 8%
  • Email Campaigns, 7%
  • Paid Search, 7%
  • ROI, 5%
  • Google Analytics, 5%
Common brand marketing manager skills
  • Brand Marketing, 11%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Brand Management, 5%
  • Project Management, 5%
  • Integrated Marketing, 5%

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