Senior online marketing manager vs digital marketing manager

Differences between senior online marketing manager and digital marketing manager duties and responsibilities

Senior online marketing manager example responsibilities.

• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Budget and forecast KPIs monthly by media channel.
• Optimize ROI base on channel performance, offer type, and goals
• Drive growth of email programs, identifying new opportunities to improve ROI through new products and/or improve contact strategies.
• Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
• Create and maintain database-driven intranet utilities including customize web forms, email submission tracking, and public scholarship application.

Digital marketing manager example responsibilities.

• Manage social media accounts; more than double Instagram & Facebook followers.
• Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
• Manage all QA and UAT to ensure all web enhancements meet business requirements.
• Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
• Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
• Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
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